SportRx proudly introduces an exclusive Oakley Flak 2.0 XL collaboration. This exclusive colorway in the brand’s top selling sport sunglass is already creating shockwaves with all the Oakley heads out there. But the opportunity to work with the world’s leading sunglass company did not happen overnight. Sunglass Rob took a trip to Oakley’s Interplanetary headquarters to give you an inside look at the creation process.
The Relationship that Made it Possible
Designing the SMU (special make up) started in what Product Manager, Jeannette Kulbe, calls the ‘supermarket’. This is home to every single Oakley frame, lens, and icon color imaginable. Being granted access to this room is a HUGE deal. Oakley hand picks which accounts they grant such an exclusive opportunity to.
With over 50,000 accounts worldwide, Oakley only created nine other SMUs in 2019. As Senior Product Manager, Declan Lonergan, states ‘we like to partner with groups that are deeply embedded with us as a brand’. And SportRx is just that. Over twelve years of working closely together to offer Oakley Authentic Prescription Sunglasses and Eyeglasses has earned SportRx the top spot as Oakley’s #1 Optical account.
Putting It All Together
Choosing which Oakley model to use for the SMU was a whole lot easier than picking the colorway. As the #1 seller for both SportRx and Oakley, the Flak 2.0 XL was an obvious choice. The versatility of the frame is unmatched in the sunglass world. From Mountain Biking to Golf, there is not an activity out there that doesn’t suit this sunglass. Not to mention it fits a wide variety of head shapes and sizes and is extremely prescription friendly.
Once in the supermarket we got to hand-pick exactly what colors we wanted to use for our SMU. Canisters of Plutonite, frames and icons of every color under the sun, and PRIZM lens option line the walls of this classified room. Retina Burn and PRIZM Ruby will catch anyone's attention but we decided on a more low-key approach. This took some deliberating, but we ultimately decided on a Matte Carbon with a Soft Touch Black icon. As Product Line Manager, Radcliffe Gallardo, points out 'we haven't actually used this colorway on a Flak Jacket before'. Utilizing a never before seen colorway in this model really adds to the exclusivity of this sunglass.
Matte Carbon also blends perfectly with the black Unobtainium earsocks and icon. The SMU comes standard with grey lenses, but the interchangeability of the Flak 2.0 XL allows you to easily swap lenses. Any PRIZM lens is immediately intensified when paired with the Matte Carbon colorway which is another reason why we were drawn to it.
At this point, the only thing left on our list was the custom microfiber bag. Our design team created a custom design with carbon accents to match the frame. If you recognize the dot-dash pattern we used then you are familiar with Morse code. Any guess on what it says?
You can learn more about all the frame features of the Flak 2.0 XL below.
Oakley/SportRx Exclusive Flak 2.0 XL
- Unobtainium- Oakley's proprietary grip technology is embedded in the temples and nosepads. The more you sweat, the stickier and tackier it gets! This keeps the Flak 2.0 XL optically aligned and extremely comfortable.
- Three-Point Fit System- Pressure is evenly distributed on your nosebridge and behind your ears. Increased comfort gets you through that extra mile or overtime play.
- O Matter- Lightweight and durable frame construction to meet any of you sport demands. These sunglasses are made to take a lick and keep on ticking.
- Semi-Rimless Design- Cutting out the bottom of the frame creates a better downward view. Focus easier on fielding ground balls and upcoming terrain.
- PRIZM Lens Technology- There is a reason why the world's top athletes prefer it. PRIZM Lenses help to boost contrast in specific sport environments. This allows you to better pick up on details and improve your reaction time.
- UV Protection- All Oakley lenses block 100% UVA, UVB, and UVC light. This reduces strain and helps increase the log-term health of your eyes.
Oakley Flak 2.0 XL in Prescription Online at SportRx!
Need prescription Oakley PRIZM Sunglasses? Done. When you shop with us, you’ll find video guides and tooltips throughout the build process as you customize the perfect pair. An answer to all your questions is at your fingertips, and if you want to chat with an expert, Contact Us. We’ll put you in touch with one of our friendly in-house opticians who can help you build your prescription Oakley PRIZM Sunglasses.
Ditch risky online shopping with the See Better Guarantee. Try your sunglasses or goggles for 45 days. If you’re not satisfied, send them back. Get a full refund, exchange, or credit towards a better pair. And return shipping? Covered. Get your pair of prescription Oakley PRIZM Sunglasses at SportRx today!